Kutuko developed a film presenting three Bioo technology areas: biological batteries, bioluminescent plants and Bioo Switch. The piece connects nature and technology through a visual narrative that introduces complex concepts.
The communication addresses audiences including architects, urban planners and the public. The challenge is to give each technology a visual explanation within a coherent whole, making the proposition easier to follow.
Creative direction and 3D production structure the presentation of the three technologies. The case explores how CGI can communicate innovation without relying solely on technical descriptions or a device’s finished appearance.
"When creativity and biotechnology come together, new realities are born that inspire our future."
- Daniel Pomares, 3D Artist
"Art and creativity emerge from the constant movement of nature, creating a visual symphony where every concept is inspired by the beauty of the natural world.."
- Daniel Pomares, 3D Artist
"From the very beginning, our focus was on crafting a cohesive narrative supported by a clear and engaging script. This approach allowed us to seamlessly integrate the visual elements and develop an art direction that effectively conveys the revolutionary vision of Bioo."
- Carlos Cabrera, Art Director
Process Reel Bioo 3 Techs
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Related project: Bioo Lux
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