TEKA Built-in Max Series
Kutuko developed the CGI presentation of Teka’s Built-in Max refrigerators around the idea of “more space without taking up more space”. The approach connects the appliance’s integration into the kitchen with the sense of room inside it.
More space without taking up more space
The relationship between exterior and interior structures the visual story. The kitchen environment gives the product context, while the presentation of its interior explains the range’s concept beyond a frontal image.
Kutuko’s contribution
Creative direction, 3D production and sound design build the piece. The case combines product visualisation and environment design to translate a functional idea into an audiovisual campaign.
- Client Teka
- Year 2026
- Sector Home appliances
- Format CGI product campaign
"The art of design is about knowing when to stand out… and when to blend in. Creative freedom gave us the chance to turn a technical idea into a visual piece where product and space feel like one."
-Daniel Pomares, Lead 3D Artist
Team credits:
- Creative Directors Daniel Pomares, Carlos Cabrera
- Lead 3D Artists Daniel Pomares
- 3D Artists Marta Zorita
- Sound Design Rodrigo Marchán
- Client Teka
- Project Manager Álvaro Ibáñez
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Related project: Teka Neo Series
