Signify Rovers Idris

Signify commissioned Kutuko to introduce its Rovers Idris bathroom lighting range. The film brings together product visualisation and spatial design to show both the lights and their ability to change the atmosphere through colour.

Light that transforms a space

The bathroom is part of the story. The relationship between light, product and surroundings explains the lighting solution through the experience it creates. The animation’s rhythm connects product details with the transformation of the space.

Kutuko’s contribution

Creative direction, 3D artistry and sound design shape this launch film. The gallery presents moments from the film, exploring the product visualisation and its relationship with the surrounding space.

https://www.signify.com/global

It has been a real challenge to transform the client's briefing into a piece that stands out for its dynamic rhythm from start to finish. We enriched it by refining every detail within the animation and product visualization.

- Gerard Jáuregui, Lead 3D Artist

Creativity often thrives on flexibility, and the ability to leap between ideas—whether taking deliberate steps or making intuitive jumps—fuels innovation. A team that can pivot from one strong concept to another is like a force that accelerates their creative momentum, allowing them to break free from the constraints of traditional, linear thinking.

- Carlos Cabrera, Creative Director

It's always exciting when projects require mastering different disciplines. In this case, space design was key to creating the perfect bathroom, making the product stand out as much as possible.

- Gerard Jáuregui, Lead 3D Artist