Bullpadel Hack 05
Kutuko worked with Bullpadel to introduce the HACK 05 through a CGI spot built around three ideas: speed, acceleration and power. The racket takes centre stage in a journey that translates its agile, aerodynamic character into a visual experience.
Turning speed into power
An extreme acceleration circuit structures the narrative. The HACK 05 progressively builds speed before releasing that energy in a final strike. Rhythm, tension and movement bring the product concept to the screen.
Kutuko’s contribution
Creative direction, 3D artistry and sound design build this progression. The research and creative process section presents the visual development accompanying the film.
- Client Bullpadel
- Year 2026
- Sector Sport · Padel
- Format CGI spot
"The challenge was to transform a technical quality into a feeling. To make speed and acceleration evolve beyond just data, becoming rhythm, tension and energy, shaping a visual journey that culminates in the ultimate expression of the HACK 05’s power."
-Daniel Pomares, Lead 3D Artist
R&D - Creative Process
Team credits:
- Creative Directors Daniel Pomares, Carlos Cabrera
- Lead 3D Artists Daniel Pomares
- 3D Artists Adrián Sánchez, Marta Zorita
- Sound Design Rodrigo Marchán
- Client Bullpadel
- Project Manager Álvaro Ibáñez
Turning a product quality into a campaign idea?
Tell us what makes the product different, the story you want to tell and your campaign launch date.
