Bioo Lux
Bioo Lux is a lamp with a biological switch that activates the light when a plant is touched. Kutuko developed an audiovisual piece to introduce this relationship between nature, technology and product design.
A plant as a switch
Interaction is at the heart of the story. Beyond showing a lamp, the approach introduces a particular way of engaging with it, connecting the gesture of touching the plant with the lighting experience.
Kutuko’s contribution
Creative direction, 3D artistry, modelling and sound design shape the presentation. The process reel accompanies the film and explores the development of the images that build its visual world.
- Client   BIOO
- Year   2021
- Sector Lighting and biotechnology
- Format Product film
The Telly
Awards
Silver Telly Winner:
Fully Animated Piece
The Telly
Awards
Silver Telly Winner:
Fully Animated Piece
A'Design Award & Competition
Gold Award:
Video, Movie and Animation Design
Lürzer's Archive
2022 Top 200 Best Digital Artists
Motion Design Awards
Video of the month
Motion Design Awards
Video of the day
"Every technique, every frame and every space was an exciting challenge."
- Ibón Vergara, Project Director
"Every technique, every frame and every space was an exciting challenge."
- Ibón Vergara, Project Director
"Creativity is probabilistic, and it can be navigated in a linear fashion or with jumps.
A team possessing the superpower to abandon one great idea for another is a catapult that propels them further on their creative path and helps them escape from linear processes."
- Carlos Cabrera, Creative Director
"Creativity is probabilistic, and it can be navigated in a linear fashion or with jumps.
A team possessing the superpower to abandon one great idea for another is a catapult that propels them further on their creative path and helps them escape from linear processes."
- Carlos Cabrera, Creative Director
Check out our process reel for a glimpse of how we meticulously attended to every detail:
Check out our process reel for a glimpse of how we meticulously attended to every detail:
Team credits:
- Creative Directors Ibón Vergara, Carlos Cabrera
- Lead 3D Artists Ibón Vergara
- 3D Artists Mario Fides, Javier García
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client   BIOO
- Project Manager   Álvaro Ibáñez
Want to introduce a new way of interacting with a product?
Share the object, how it works and the experience you want to communicate.
Let’s talk about your project →
Related project: Bioo 3 Techs
