Our AI-Enhanced CGI Workflow
How we combine AI exploration, art direction and 3D precision at each stage of a project.
From exploration to finishing.
How AI fits into our CGI process.
We start by deciding what each shot needs. AI helps us explore references, develop visual tests and support previsualisation. CGI lets us build and control the product, its materials and the camera; compositing and artistic review bring the result together.
Faster workflows. Higher creative ambition.
Where we choose to use AI
AI is integrated where it genuinely improves the creative process—helping us move faster, explore further and communicate ideas more effectively.
01
Creative Exploration
Brainstorming, concept generation, moodboards and styleframes developed faster, giving our team more freedom to explore and refine ideas.
02
Art Direction
Visual exploration, style development and aesthetic consistency supported by AI, to accelerate creative decision-making.
03
Client Communication
Storyboards, previs and early visualisation that improve collaboration, speed up approvals and reduce uncertainty before production begins.
Better workflows. Premium results.
Every production approach is designed around the project—not around the technology.
The result is faster production, greater flexibility and cinematic quality without sacrificing originality.
We don't follow technology. We evaluate it.
We continuously explore new technologies, test emerging production methods and integrate the tools that genuinely improve the way we create.
Technology evolves. Creative possibilities expand.
The right tools for every project
We select tools around the stage of the project and the control each image requires: research, visual exploration, 3D production or motion tests. The choice follows the production requirements and agreed review stages.
01
Creative Thinking
Research platforms for gathering, exploring and cross-referencing information.
02
Visual Exploration
Advanced visual tools for exploring concepts, styles, materials and creative possibilities.
What this workflow brings to your team
- Faster creative iterations
- Premium cinematic quality
- Human-led creative direction
- Greater production flexibility
- Seamless collaboration from concept to delivery
- Built to adapt as projects evolve
The process in context
How we adapt the workflow to each visual challenge
Every project demands its own visual and production approach.
01
Luxury Product Launches
AI-assisted rendering for faster photorealistic production.
02
Consumer Electronics
Rapid exploration of materials, finishes and environmental variations.
03
Large-Scale Visual Systems
Let’s work out how to make it
Does your project need product accuracy, visual exploration or a combination of techniques? Tell us what the piece needs to show and we will define an approach.