Continental & Adidas
Kutuko developed a CGI campaign for the collaboration between Continental and Adidas. Two 30-second films present the relationship between Continental’s grip technology and Adidas footwear outsoles.
Connecting technology and terrain
One film focuses on mountain and trekking footwear; the other explores running in urban and track environments. A shared creative concept connects both worlds through a visual language combining natural and engineered elements.
Kutuko’s contribution
Creative direction, 3D artistry and sound design build a shared narrative across the two films. The visual development connects product, design and environment while retaining the identity of each setting.
- Client Continental
- Year 2025
- Sector Sport · Footwear
- Format Two 30-second films
"The trust and creative freedom given to us by Continental and Adidas made this project especially rewarding and helped us deliver an outstanding final piece."
-Adrián Sánchez, Lead 3D Artist
Lab
Team credits:
- Creative Directors Adrián Sánchez, Ibón Vergara, Carlos Cabrera
- Lead 3D Artists Adrián Sánchez, Ibón Vergara
- 3D Artists Borja Alegre
- Sound Design Rodrigo Marchán
- Client Continental & Adidas
- Project Manager Álvaro Ibáñez
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