BAC Credomatic x VISA
Kutuko developed the visual approach for BAC Credomatic x Visa around the introduction of a compostable card. The project continues the exploration of a campaign language connecting product and brand identity.
A shared identity for BAC and Visa
The card is the starting point for a wider visual communication approach. Art direction and CGI production come together to build recognisable images within the campaign world.
Kutuko’s contribution
The team combines creative direction, 3D artistry, Houdini work and sound design. The film and project imagery show how these disciplines contribute to the product’s presentation and communication.
- Client BAC Credomatic
- Year 2024
- Sector Financial services
- Format CGI product campaign
"Art and creativity emerge from the constant movement of nature, creating a visual symphony where every concept is inspired by the beauty of the natural world."
- Daniel Pomares, 3D Artist
"Art and creativity emerge from the constant movement of nature, creating a visual symphony where every concept is inspired by the beauty of the natural world.."
- Daniel Pomares, 3D Artist
"Integrating advanced technology with boundless creativity and compelling storytelling enabled us to push the boundaries of visual effects, crafting a unique and immersive CGI experience."
- Carlos Cabrera, Art Director
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Daniel Pomares, Rodrigo Marchán
- 3D Artists Gerard Jáuregui
- Houdini Artist   Ewan M. Davidson
- Sound Design   Rodrigo Marchán
- Client   BAC Credomatic
- Project Manager   Álvaro Ibáñez
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Related project: BAC Credomatic
