BAC Credomatic
BAC Credomatic worked with Kutuko on the visual identity and communication of a campaign presenting its compostable card proposition. The project uses CGI to give the product a visual world of its own.
A new visual world for a card
The art direction combines a realistic appearance with theatrical staging. This relationship presents an everyday object from a less conventional perspective and connects the campaign pieces.
Kutuko’s contribution
Creative direction, 3D artistry, modelling and sound build the audiovisual language. The process reel offers a closer look at how the images developed and how the shared idea shapes the product communication.
- Client   BAC Credomatic
- Year   2023
- Sector Financial services
- Format Visual identity and CGI campaign
Motion Design Awards
Video of the month
Motion Design Awards
Video of the day
"Combining realism with a theatrical aesthetic was a challenging but necessary step to differentiate ourselves from a typical, run-of-the-mill video production."
- Luis Marín, 3D Artist
"Combining realism with a theatrical aesthetic was a challenging but necessary step to differentiate ourselves from a typical, run-of-the-mill video production."
- Luis Marín, 3D Artist
Process Reel
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Ibón Vergara, Carlos Cabrera
- 3D Artists Gerard Jáuregui, Luis Marín, Adrián Sánchez, Daniel Pomares
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client   BAC Credomatic
- Project Manager   Álvaro Ibáñez
Want to rethink the visual presentation of a financial product?
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Related project: BAC Credomatic x VISA
