Kutuko developed a film for Hamilton’s 130th anniversary pocket watch. The approach connects the product with the brand’s railway origins and places the passage of time at the centre of the story.
A time tunnel structures the journey across decades. The watch remains a reference point as its surroundings change, connecting the object’s continuity with its evolving context.
Creative direction, 3D artistry, modelling and sound build the film. The process reel accompanies the result and shows the visual development of a campaign that uses brand history as narrative material.
"It was a great challenge, but at the same time, very exciting to represent a time travel through images in an innovative way."
- Luís Marín, Lead 3D Artist
"It was a great challenge, but at the same time, very exciting to represent a time travel through images in an innovative way."
- Luís Marín, Lead 3D Artist
"Creativity is probabilistic, and it can be navigated in a linear fashion or with jumps.
A team possessing the superpower to abandon one great idea for another is a catapult that propels them further on their creative path and helps them escape from linear processes."
- Carlos Cabrera, Creative Director
"Creativity is probabilistic, and it can be navigated in a linear fashion or with jumps.
A team possessing the superpower to abandon one great idea for another is a catapult that propels them further on their creative path and helps them escape from linear processes."
- Carlos Cabrera, Creative Director
Check out our process reel for a glimpse of how we meticulously attended to every detail:
Check out our process reel for a glimpse of how we meticulously attended to every detail:
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