Abantera Mattresses
Kutuko developed a visual campaign for Abantera mattresses. The 3D piece presents a range intended for different uses, from residential spaces to hotels and hospitals.
Designing the setting for each model
Interior design accompanies each model and gives it a particular context. Product and space are considered together to create a harmonious, carefully composed presentation rather than treating the setting as a simple backdrop.
Kutuko’s contribution
Creative direction, 3D artistry, modelling and sound contribute to the project. The imagery explores the relationship between the mattresses and the environments designed for their presentation.
- Client Abantera
- Year   2022
- Sector Sleep products and interiors
- Format 3D product campaign
Motion Design
Awards
Video of the day
One of the most significant hurdles in this project has been to develop a personalized interior design for each mattress that accentuates their key features, such as comfort and exclusivity. To achieve this, we focused on an art direction that would elevate the aesthetic harmony we aimed for.
- Gerard Jáuregui
One of the most significant hurdles in this project has been to develop a personalized interior design for each mattress that accentuates their key features, such as comfort and exclusivity. To achieve this, we focused on an art direction that would elevate the aesthetic harmony we aimed for.
- Gerard Jáuregui
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Gerard Jauregui, Ibón Vergara
- 3D Artists Adrián Sánchez, Mario Fides
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client Abantera
- Project Manager   Álvaro Ibáñez
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