Bang & Olufsen Beoplay Portal
Kutuko developed a campaign for Bang & Olufsen’s Beoplay Portal headphones that connects product design with gaming culture. “Sound that shapes your world” structures a visual exploration of different game worlds.
Sound that shapes your world
Five settings reinterpret gaming genres and include references that invite closer attention. The product connects these worlds, with sound forming part of the narrative itself.
Kutuko’s contribution
Creative direction, 3D production, modelling, grooming, 2D elements and sound design contribute to the campaign. The process material shows the development of the settings and their relationship with the headphones.
- Client   Bang & Olufsen
- Agency   Fan Content
- Year 2022
- Sector Audio and gaming
- Format CGI campaign
The Telly
Awards
Gold Telly Winner:
Fully Animated Piece
The Telly
Awards
Gold Telly Winner:
3D Animation
A'Design Award & Competition
Platinum Award:
Video, Movie and Animation Design
Lürzer's Archive
2022 Top 200 Best Digital Artists
Agripina
Awards
2022 Best 3D Spot
Behance Featured
3D / After Effects
Motion Design Awards
Video of the year
Motion Design Awards
Video of the month
As per the tagline "Sound that shapes your world", our task was to devise 5 distinct scenarios that seamlessly complemented one another, while referencing crucial categories in the video game sector to entice a diverse range of target audiences.
As per the tagline "Sound that shapes your world", our task was to devise 5 distinct scenarios that seamlessly complemented one another, while referencing crucial categories in the video game sector to entice a diverse range of target audiences.
"Creativity is probabilistic, and it can be navigated in a linear fashion or with jumps.
A team possessing the superpower to abandon one great idea for another is a catapult that propels them further on their creative path and helps them escape from linear processes."
- Carlos Cabrera, Creative Director
"Creativity is probabilistic, and it can be navigated in a linear fashion or with jumps.
A team possessing the superpower to abandon one great idea for another is a catapult that propels them further on their creative path and helps them escape from linear processes."
- Carlos Cabrera, Creative Director
Team credits:
- Creative Directors   Paco Chanivet, Carlos Cabrera
- Lead 3D Artists   Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
- 3D Artists   Andrea Marshall, Daniel Pomares
- Groom Design Michael Birefo
- 3D Modeling   Daniel Jiménez
- Marvelous Designer   Rodrigo Marchán
- 2D Artist   Víctor Angulo
- Sound Design   Rodrigo Marchán
- Client   Bang & Olufsen
- Agency   Fan Content
- Project Manager   Álvaro Ibáñez
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