Hamilton PSR Matrix
Kutuko developed a 3D spot and campaign landing page for Hamilton PSR Matrix, within Hamilton’s collaboration with Warner Bros. around the release of Matrix Resurrections. The watch leads an approach inspired by the film’s visual world.
The PSR in the Matrix universe
Art direction translates Matrix references into an environment built around the product. The narrative connects the watch’s character with its cinematic context, creating a shared identity between the film and its digital destination.
Kutuko’s contribution
The project combines CGI production with a campaign web presentation. Process imagery documents the construction of the visual world: an interpretation created for Hamilton’s brand communication.
- Client   Hamilton Watch
- Year   2021
- Sector Watchmaking and entertainment
- Format 3D spot and campaign landing page
Motion Design Awards
Video of the day
The challenge was to represent the essence, style, and settings of the Matrix world while keeping the client's product as the main protagonist. All the human talent in the studio was dedicated to a major development of hyper-realistic environments from the movie's most iconic scenes, culminating in a great artistic work that would enhance the product, the PSR MATRIX watch.
The challenge was to represent the essence, style, and settings of the Matrix world while keeping the client's product as the main protagonist. All the human talent in the studio was dedicated to a major development of hyper-realistic environments from the movie's most iconic scenes, culminating in a great artistic work that would enhance the product, the PSR MATRIX watch.
Hamilton bet on launching a major communication campaign to achieve the best results in terms of dissemination and awareness of their action. Therefore, they created a spectacular and high-impact 3D spot to generate engagement with their audience, which they globally distributed through all their social media and marketing channels.
Hamilton bet on launching a major communication campaign to achieve the best results in terms of dissemination and awareness of their action. Therefore, they created a spectacular and high-impact 3D spot to generate engagement with their audience, which they globally distributed through all their social media and marketing channels.
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Diego Gastelut
- 3D Artists Rodrigo Marchán, Mario Fides, Javier García, Ibón Vergara
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client Hamilton
- Project Manager   Álvaro Ibáñez
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Related project: Hamilton x Cinema
