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Hamilton x Cinema

Kutuko developed a CGI film for Hamilton inspired by its relationship with cinema. Five watches appear in settings referencing Dune, Indiana Jones, Interstellar, Men in Black and Oppenheimer.

Five watches, five cinematic worlds

Each world gives the product a different atmosphere and context. The journey connects the watches’ identities with recognisable cinematic references within a shared brand narrative.

Kutuko’s contribution

Creative direction, 3D artistry, Houdini work, modelling and sound build the campaign. The process reel shows the development of the settings. The journey places each watch within a visual interpretation created for Hamilton’s brand film.

Five scenarios, five watches.

A breakdown of some of the most iconic films of this century, where Hamilton showcases five stunning watches.

DUNE Part 2: Concept Watch

Kutuko crafted stunning CGI scenes for Hamilton, recreating iconic moments from the movie DUNE to promote their watch. This included bringing intricate desert landscapes and futuristic elements to life. The visually captivating Hamilton concept watch was seamlessly integrated, showcasing innovative and detailed animation.

These projects highlight Kutuko's expertise in creating immersive and high-quality visual effects.

Indiana Jones, Dial of Destiny

In collaboration with Hamilton, the 3D creative studio Kutuko meticulously crafted CGI to recreate key scenes from Indiana Jones and the Dial of Destiny for the promotion of the iconic Hamilton watch.

The watch was seamlessly integrated into the narrative, adding to the authenticity of the historical settings and thrilling action sequences. These efforts by Kutuko showcase a dedication to blending cutting-edge technology with storytelling that honors the legacy of Indiana Jones.

CGI luxury watch set in an intricate golden mechanical environment

Gratitude isn't enough to express how proud I am of our team. Your unwavering dedication, creativity, and relentless effort have truly brought this 3D project to life. This success is a testament to the incredible talent and hard work of every single person involved, from production to management. Thank you for pushing the boundaries and making this vision a reality.

- Carlos Cabrera, Creative Director

Interstellar

Intricate and detailed CGI work was showcased in the visually stunning library scene of Interstellar. The animation also brought to life breathtaking space scenes, futuristic technology, and the iconic Hamilton Khali Field Murph watch. These projects demonstrate expertise in creating immersive and high-quality visual effects.

CGI bedroom environment with a floor-to-ceiling library

Men in Black

Expertly crafted CGI brought the high-tech control center scene in Men in Black to life with remarkable detail. This included the creation of stunningly dynamic and attractive camera work, advanced futuristic technology, and the iconic Hamilton Ventura watch. Such work highlights the capability to produce immersive and top-tier visual effects. Playing with the nebulizer to work on the transition to the next scene was incredibly fun, allowing us to create a spin around the capsule and work a morph with the watch.

CGI product visualization of a luxury watch in a cinematic setting

Oppenheimer, Cushion B 1930

Hamilton Watches leveraged CGI to vividly recreate pivotal scenes, such as the atomic explosion in Oppenheimer, ensuring every detail was meticulously crafted. The elegance of the Cushion B 1930s watch seamlessly integrated into the narrative, showcasing Hamilton's dedication to blending historical accuracy with visual innovation in their timepieces.

Process Reel Hamilton x Cinema

Team credits:

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Related project: Hamilton Timing The Action

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