F1 MOVISTAR
Kutuko developed the visual identity of Race Day, the Formula 1 programme on Movistar’s VAMOS channel. The approach translates the tension and speed of racing into a distinctive audiovisual language.
Race Day: holding speed still
Six scenes held in time contrast with fast-moving backgrounds. A photographic perspective inspired by Vladimir Rys’ work helps build this relationship between detail, stillness and speed.
Kutuko’s contribution
Creative direction, 3D production, modelling and sound shape the identity. The project explores how contrasting rhythms can represent a sport without relying on constant acceleration alone.
- Client TBS
- Year 2019
- Sector Television and sport
- Format Programme identity
We will build the proposal around the most representative elements of F1 to create the universe of "Race Day." A program of excitement and passionate analysis that "stops time" in each broadcast. We created six still lifes frozen in time that aim to capture the emotion and detail of those moments.
All the backgrounds of the still lifes will be broken down by speed, generating a great contrast with Slow-Motion. We rely on the photographer Vladimir Rys to create this sensation.
We will build the proposal around the most representative elements of F1 to create the universe of "Race Day." A program of excitement and passionate analysis that "stops time" in each broadcast. We created six still lifes frozen in time that aim to capture the emotion and detail of those moments.
All the backgrounds of the still lifes will be broken down by speed, generating a great contrast with Slow-Motion. We rely on the photographer Vladimir Rys to create this sensation.
Team credits:
- Creative Directors Carlos Cabrera
- Lead 3D Artists Carlos Cabrera
- 3D Artists Maite Martínez, Raúl Martínez
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client TBS
- Project Manager   Álvaro Ibáñez
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