Xiaomi Love Story
Kutuko developed a campaign for Xiaomi Robot Vacuum 5 Pro from an initial direction by Xiaomi’s team, including David Poncelas and Shuning Shirley C. The approach introduces the product through an accessible emotional story: two dust particles falling in love.
A love story between dust particles
The studio expands the idea into a narrative in which the robot vacuum becomes part of the story. Giving dust a personality introduces home technology from an unexpected perspective.
Kutuko’s contribution
Creative direction, 3D artists and sound build the campaign world. The project also includes social imagery, extending the story and its characters into pieces accompanying the film.
- Client Xiaomi
- Year 2025
- Sector Home technology
- Format CGI product campaign
We came up with a series of scenes where the main characters are little dust bunnies that fall in love:
Another goal, besides creating an emotional audiovisual story, was to showcase the product and highlight its features.
We also took part in the social media campaign, creating a series of posters to build anticipation for the launch.
Some behind de scenes from the project!
Team credits:
- Creative Directors Daniel Pomares, Gerard Jáuregui, Carlos Cabrera
- Lead 3D Artists Daniel Pomares, Gerard Jáuregui
- 3D Artists Luis Marín, Carlos Cabrera, Adrián Sánchez
- Sound Design Rodrigo Marchán
- Client Xiaomi
- Project Manager Álvaro Ibáñez
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Related project: WE LOVE YOUR PRODUCT – Xiaomi
