Decimas Unisex
Kutuko created the character world for Décimas’ UNISEX collection under the FOR ALL concept. The hoodies are presented through characters whose identities are not defined by a particular age or gender.
FOR ALL: clothing with personality
Characterisation relies on gesture, movement and attitude. Each figure explores a different personality, translating the collection’s character into animation with its own intentions.
Kutuko’s contribution
Character design and animation shape the campaign. The project’s process material offers a closer look at the development of the figures and the decisions that give the garments expression in motion.
- Client   DECIMAS
- Year   2023
- Sector Fashion
- Format Character animation
Motion Design Awards
Video of the day
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Working in 3D animation always poses the challenge of bringing life to inanimate objects, and in this project, that idea was stronger than ever. We developed the characterization and animation of 6 characters with the goal of highlighting and differentiating the new Decimas collection"
- Gerard Jáuregui, 3D Artist
"Our objective was to produce highly detailed character designs that would imbue each protagonist in the campaign with a unique personality. We meticulously considered every aspect of characterisation, accentuated each gesture, and refined the animations to perfection, resulting in characters that truly stand out"
- Gerard Jáuregui, 3D Artist
"Our objective was to produce highly detailed character designs that would imbue each protagonist in the campaign with a unique personality. We meticulously considered every aspect of characterisation, accentuated each gesture, and refined the animations to perfection, resulting in characters that truly stand out"
- Gerard Jáuregui, 3D Artist
Check out our process reel for a glimpse of how we meticulously attended to every detail.
Check out our process reel for a glimpse of how we meticulously attended to every detail.
Team credits:
- Creative Directors Carlos Cabrera, Rodrigo Marchán
- Lead 3D Artists Rodrigo Marchán, Carlos Cabrera
- 3D Artists Daniel Pomares, Adrián Sánchez, Gerard Jauregui, Alicia Moreno, Tatyana Ortega
- 3D Modeling   Daniel Jiménez
- Sound Design   Rodrigo Marchán
- Client DECIMAS
- Project Manager   Álvaro Ibáñez
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Related project: Aedas Homes
