Kutuko worked with Bullpadel on the Vertex 05 campaign, built around the concept “TOTAL PLAY”. The CGI film takes the action beyond the court into an imagined scenario where the racket faces balls made of unexpected materials.
Cannons, impacts and extreme materials turn the concept into a visual metaphor for strength and confidence. The narrative uses impossible situations to give the campaign concept a distinctive expression.
The team combined creative direction, 3D artistry and sound design to turn an extreme idea into convincing imagery. Animation and the treatment of materials support the rhythm and character of the film.
"Our biggest challenge was turning such an extreme idea into believable, striking imagery. In the end, we proved that in CGI, just like on the court, there are no limits when you combine skill and passion."
-Daniel Pomares, Lead 3D Artist
Share the product, campaign concept and required formats so we can explore its development in CGI.
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